Job
Description
Leads brand team that builds
strategic, long range and differentiated brand plans for assigned Owned Brands.
Responsible for overall Owned Brands sales and profit development through
category, market, and trend knowledge and application. Responsible for
providing recommendations to meet and exceed Company, Division, and individual
targets for sales and profit through working with key stakeholders in multiple
global markets.
Job Responsibilities
Directs portfolio of brands
within assigned categories to create consumer led brand vision that includes
setting brand guardrails and leading brand management team who work cross
functionally to maintain ongoing compliance.
Inspire, lead and motivate a team
of high performing team of Brand Managers and Associate Brand Managers
(depending on brand portfolio) by managing processes to ensure that the
team is as effective as possible to meet business goals.
Act as primary brand lead for all
brand development and associated product development guidance, gaining
alignment across the global organization.
Develops product concepts
leveraging consumer insights, understanding of gaps in market or portfolio, and
unmet needs.
Set brand consumer communication
guidelines to align with marketing the best brand development tactics.
Collaborates with Marketing to
develop annual brand promotional plans for the assigned brand and works with
the appropriate product development and category managers to ensure the brand
achieves appropriate promotional exposure.
Develop assigned brand plans;
stays abreast of global category trends and market changes.
Maintains knowledge of
competition and applies information as necessary to grow sales and profit and
to develop long term brand development plan.
Leads product innovation, new
products and packaging ideas for brands within assigned categories.
Job Details
Job Location: Kuwait
Job ID: 10660
Job Title: Senior
Brand Manager
Company Name: Xtreme Care
Career Level: Mid
Career (2+ years of experience)
Experience required: 2
to 5 Years
Educational Level: Not
specified
Salary: Not
Specified
The nature of the job: Full
Time
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